In 2005, we were appointed to design a new store for Leah’s Waxworks, Westfield Bondi Junction. In collaboration with Popsicle Design, we developed new graphic and visual branding for Leah’s Waxwork, differentiating it from its market competitors. We addressed an exposed site using window treatments to create a sense of privacy. The successful branding and fitout lead to the implementation of the scheme throughout additional retail sites.