Herringbone acquired a 286sqm site in Macquarie Place, Sydney, in 2007 and appointed studio3design to design the new store. The new store maintained and merchandised the extensive shopfront whilst also maximizing in-store merchandising, using window bed merchandising units. The planning created a rectilinear formalized space with optimum merchandising flow. The store maintains Herringbone branding, aesthetic and merchandising, whilst boasting unique joinery, material and details.